Circular Monday was founded in 2017 in Malmö, Sweden, by the circular cloth-repair start-up Repamera AB and it's founder Henning Gillberg (deceased Mars 2022). They played “the opposite game” with Black Friday and saw the need for a day that promotes circular consumption. From 2017-2019 it was called White Monday, but changed “White” to “Circular” during 2020 to make the message of the movement more clear. Alexandra Davidsson and the organization Responsible Consumption co-founded the campaign 2018-2020, and when Henning passed away in 2022, he left the campaign to her. Currently the team is doing their very best to keep it alive and for it to continue to evolve in 2023. We would like to thank our partner Sysav for sponsoring us in this endeavor.
Everyone who works with Circular Monday (PR, the website, graphics, initiating in new countries etc.) does it completely voluntarily. Also, our 500+ buddies do this toghether with us. Thanks everyone, you’re great!
And, just one last thing. We have and will never accept money in exchange for neither exposure or ads, nor sell any data. We don’t even track cookies, you monster!
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Remember that this is a place for truly circular companies and you need to follow these simple rules:
- Never market anything under the banner "Black Friday"
- Keep up the good work in making the world a more circular place!
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Fill in this form if you;
1. Want to leave a tip us about a circular business (no logotype needed).
2. Work at a company and you want your business to be exposed in our database, with logotype.
Regardless if you're uploaded or not, you can spread the word by posting with the hashtag #circularmonday on November 28nd.