Are Circular Monday Anti-consumption?

Well, not really. You can think of it like this;
On one side you have Black Friday, known for it’s linear consumption & shopping hysteria. On the other side we have “Buy nothing day”, that was born as a anti-dote to Black Friday.

We believe the future is right in between these two poles, right on the border between Yin & Yang. Here you find circular consumption, which means that you can consume as much as you want, but it doesn’t require new resources from Mother Earth. With other words, circular consumption is dao, you follow?

Can you give some examples on circular consumption?

1. Rent & share: Before internet, CD’s was produced and shipped all over the world for people to listen to music. Nowadays people stream - no production or shipping required. In the same way as streaming, you can rent cars, bikes, hammer drills, boats - without having to possess it.

2. Repair & upcycle: When you got a flat tire on your bike, do you repair it or buy a completely new bike? That’s right, repair. Let’s do the same with electronics & clothes aswell - and demand repair services from the big players we buy products from.

3. Reuse & recycle: When you buy something used, you reuse. An old flat is cool to reuse. Underwear - nah! But we can reuse waay more clothes, electronics and stuff than we currently do. recycle a plastic bottle, the material circulates and can be used for "new" products. That's a more subtle form of second-hand.

Bedtime story, pleease?

Circular Monday was founded in 2017 in Malmö, Sweden, by the circular cloth-repair start-up Repamera AB. They played “the opposite game” with Black Friday and saw the need for a day that promotes circular consumption. From 2017-2019 it was called White Monday, but changed “White” to “Circular” during 2020 to make the message of the movement more clear.

Resource efficiency is economic growth!

Look at it this way; A tree grows and grows until it reaches a certain height. When a tree is fully grown, it becomes as resource efficient as it can be. Water and nutrition circulates around to keep the tree alive.

Now, in the last century, production systems is fully grown and super efficient. So, should we extract even more raw material & produce new products? Nah, we already have billions of tons in landfill - let's circulate what's in front of us! 

With this metaphor we simply want to say that we believe circular economy is the natural follow-up to a linear economy. Just like a tree - see?

What about ads & profit?

Everyone who works with Circular Monday (PR, the website, graphics, initiating in new countries etc.) does it completely voluntarily. Also, our 500+ buddies do this toghether with us. Everyone shares the same message, the same day: The future is circular! Thanks everyone, you’re great!

Aand, just one last thing. We have never, and will never, accept money in exchange for exposure, ads, nor sell any data. We don’t even track cookies, you monster! 


What is Circular Monday?

Circular Monday is the shopping day for circular consumption. It always occurs on the monday before Black Friday, which 2021 is November 22nd. During the day, all the buddies (organisations, influencers, businesses) shares pictures on social media with the hashtag #circularmonday. Some of the buddies give discounts on circular goods and services. For example, second hand shops give 20% on all their products, aswell as shoe repair services.

Why is it called Circular Monday?

Circular Monday started as White Monday, a play of opposites with the mega-sales day “Black Friday”. Black Friday stands for linear, wear & tear consumption and competition. The opposite is circular consumption & collaboration. This year we've swapped white to "Circular" to make it more clear what it's all about.

Why Circular Monday?

The world is already full of wardrobes stuffed to the brim, unused tools and huge piles of trash. We have produced enough, and Mother Earth is tired. It’s time for us to take responsibility, and turn the waste into resources.

What’s in it for you/your business/organisation?

Show your customers, followers, colleagues and yourself that you want the future to be circular, instead of linear. Take a stand against unnecessary consumption of new things, and re-love what’s already produced. And hey, why not give your customers a circular discount? Many of our buddies had all-time high in sales during last years Circular Monday.

Circular Weekend/Week?

We believe that great impact is created if there’s only one day to focus on. Although some of our buddies choose to have ”Circular Weeks” on their own initiative, which is completely fine. The more circular businesses and campaigns, the better!

But we/I embrace circular consumption all the time?

That’s great - let’s do it together once a year as well! It will give you more circular buddies to collaborate with!

How and where?

We have buddies every continent who do both digital and the physical activities. You’ll find stores furnished and employees dressed in white, and social media will be filled with content under the hashtag #circularmonday.

How do I participate?

Simply share a photo of yourself, or a group, and share on social media including the hashtag #circularmonday. Try to connect it to reuse, repair or rent, but feel free to be as creative as you want with the photo! Check out our instagram @circularmonday for inspiration.

Want to be listed in our circular marketplace?

Awesome! Fill in this form and we'll get back to you.
Remember that this is a place for truly circular companies and you need to follow these simple rules:
- Never market anything under the banner "Black Friday"
- Keep up the good work in making the world a more circular place!

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Meet the team!

Henning Gillberg

Founder & Organizer
+46 761 469

Per Grimberg

Graphic designer

Ronja Karvinen

Organizer Sweden
+46 704-287

Tuuli Solhagen

Organizer Finland
+358 503 286

Cèlia Rosselló

Organizer Spain

De Transformisten

Organiser Belgium

Julia Marcet Alonso

Organizer Great Britain

Avfall Norge

Organizer Norway

Want to be in our list of buddies?

We're building the world's largest database for circular businesses.

Fill in this form if you;
1. Want to leave a tip us about a circular business (no logotype needed).
2. Work at a company and you want your business to be exposed in our database, with logotype.

Regardless if you're uploaded or not, you can spread the word by posting with the hashtag #circularmonday on November 22nd.

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