Circular Monday is a global campaign and community dedicated to circular consumption - buying, using, and reusing in ways that create no waste. We highlight and celebrate businesses, organisations, and individuals that keep resources in use and prevent waste, making it easier for people everywhere to choose circular solutions.

We do this by:

Our purpose

Our goal is to make circular solutions visible, accessible, and the new normal.

Circular Monday began in 2017 in Malmö, Sweden, as a counter-movement to Black Friday. Founded by Henning Gillberg (deceased March 2022) and Repamera AB, it promotes circular consumption. From 2018 to 2020, the campaign was co-founded by Alexandra Davidsson and the organization Responsible Consumption. When Henning passed away in 2022, he left the campaign to Alexandra. Since September 2023, the impact-startup ClimateHero which Alexandra co-founded, has been leading and organizing the campaign globally, continuing its evolution and reach. Special thanks to Kairos Future for supporting us with data insights.

Our story

Our purpose

Circular Monday is a global campaign and community dedicated to circular consumption - buying, using, and reusing in ways that create no waste. We highlight and celebrate businesses, organisations, and individuals that keep resources in use and prevent waste, making it easier for people everywhere to choose circular solutions.

We do this by:
Our goal is to make circular solutions visible, accessible, and the new normal.

Our story

Circular Monday began in 2017 in Malmö, Sweden, as a counter-movement to Black Friday. Founded by Henning Gillberg (deceased March 2022) and Repamera AB, it promotes circular consumption. From 2018 to 2020, the campaign was co-founded by Alexandra Davidsson and the organization Responsible Consumption. When Henning passed away in 2022, he left the campaign to Alexandra. Since September 2023, the impact-startup ClimateHero which Alexandra co-founded, has been leading and organizing the campaign globally, continuing its evolution and reach. Special thanks to Kairos Future for supporting us with data insights.
Frequently asked questions
Where does this campaign take place?
Who can participate in Circular Monday?
What circular practices qualify for participation?
What practices are not acceptable?
How can I add my circular offer or event to the Circular Monday website?
How can I participate?
What about ads and profits?
Does Circular Monday endorse participating businesses?
What if I already embrace circular consumption all the time?

Discover Circular Monday in this short reel

See the people and the ideas behind the circular movement.

Meet the team!

Join us here

Management team

Want to be listed in our circular marketplace?

Awesome! Fill in this form and we'll get back to you.
Remember that this is a place for truly circular companies and you need to follow these simple rules:
- Never market anything under the banner "Black Friday"
- Keep up the good work in making the world a more circular place!

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Climate Hero

Henning Gillberg 🕊

Founder & guardian angel (deceased Mars 2022)

Alexandra Davidsson

Co-founder & owner
alexandra@climatehero.org

Johanna Heurlin

Strategic Sponsorship Lead
johanna@climatehero.com

Jessica Zabell

Business Development Intern
jessica@climatehero.com

Global Spokespersons

Henning Gillberg 🕊

Founder & guardian angel (deceased Mars 2022)

Alexandra Davidsson

Co-founder & owner
alexandra@climatehero.org

ClimateHero

Organizer Circular Monday

Asim Widatalla

Asim Widatalla

Asim Widatalla

Asim Widatalla

Emilie Christoffersen

Emilie Christoffersen
norway@circularmonday.com

ClimateHero

Organizer Circular Monday
hello@circularmonday.com

Evelina Lundqvist

Spokesperson Austria
austria@circularmonday.com

Priyanka Annam

Spokesperson Canada
canada@circularmonday.com

Valliammai Meyyappan

Spokesperson India
india@circularmonday.com

Simone Grasso

Spokesperson Italy
italy@circularmonday.com

Jean Darling

Spokesperson Melbourne Australia
australia@circularmonday.com

Asim Widatalla

Spokesperson Middle East Region
middleeast@circularmonday.com

Piotr Nejman

Spokesperson Poland
poland@circularmonday.com

Alexandru Laibăr

Spokesperson Romania
romania@circularmonday.com

Test Person

Spokesperson Testland
test@testland.com

David Greenfield

Spokesperson UK
UK@circularmonday.com

Angelina Taneva-Veshoska

Spokesperson Western Balkans
westernbalkans@circularmonday.com

Angelina Taneva-Veshoska

Spokesperson Western Balkans
westernbalkans@circularmonday.com

Angelina Taneva-Veshoska

Spokesperson Western Balkans
westernbalkans@circularmonday.com

Angelina Taneva-Veshoska

Spokesperson Western Balkans
westernbalkans@circularmonday.com

Angelina Taneva-Veshoska

Spokesperson Western Balkans
westernbalkans@circularmonday.com

Angelina Taneva-Veshoska

Spokesperson Western Balkans
westernbalkans@circularmonday.com
Felipe Soraires
Spokesperson Spain
spain@circularmonday.com
Hayley Ackroyd
Spokesperson Sydney Australia
sydney@circularmonday.com
Emilie Christoffersen
Spokesperson Norway
norway@circularmonday.com
Elin Bergman
Spokesperson
elin@cradlenet.se
Simone Grasso
Spokesperson Italy
italy@circularmonday.com
Piotr Nejman
Spokesperson Poland
poland@circularmonday.com
Evelina Lundqvist
Spokesperson Austria
austria@circularmonday.com
Asim Widatalla
Spokesperson Middle East Region
middleeast@circularmonday.com
Siva Lokesh Jagarlamudi
Spokesperson India
india@circularmonday.com
Alexandru Laibăr
Spokesperson Romania
romania@circularmonday.com
Priyanka Annam
Spokesperson Canada
canada@circularmonday.com
David Greenfield
Spokesperson UK
UK@circularmonday.com
Angelina Taneva-Veshoska
Spokesperson Western Balkans
westernbalkans@circularmonday.com
Valliammai Meyyappan
Co-Spokesperson India
india@circularmonday.com
Jean Darling
Spokesperson Melbourne Australia
australia@circularmonday.com

Local Teams and Volunteers

Stephen Mason
Team Australia
australia@circularmonday.com
Jessica Mével
Team Australia
sydney@circularmonday.com
Caitlyn Touzell
Team Australia
sydney@circularmonday.com
Lorenzo Conti
Team Italy
italy@circularmonday.com
Arianna Lucifora
Team Italy
italy@circularmonday.com
Elena Scarinci
Team Italy
italy@circularmonday.com
Osamah Ahmed Al-Anesi
Team Middle East Region
middleeast@circularmonday.com
Francisco Lendinez
Team Spain
spain@circularmonday.com
Katerina Ilijovska
Team Western Balkans
westernbalkans@circularmonday.com

Partners & Sponsors

Cradlenet
Co-organizer
Western Balkans Circular Economy Hub
Campaign Supporter
Institute for Research in Environment Civil Engineering and Energy
Campaign Supporter
Cirque du Soil
Campaign Supporter
The Good Tribe
Partner
Circular Economy Club Sydney
Campaign Supporter
Soenecs
Campaign Supporter
Boomerang Labs
JEG FANT
Campaign Supporter
Climate Hero
Organizer
Notified
Sponsor
Come Creations Group
Communication Partner
Brought to you by
Circular Monday Newsroom
About

Circular Monday is a non-profit initiative to normalize circular consumption, previously
called White Monday.

Circular Monday Newsroom
Circular Monday is a non-profit initiative to normalize circular consumption, previously called White Monday.
hello@circularmonday.com
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