Circular Monday is a global campaign and community dedicated to circular consumption - buying, using, and reusing in ways that create no waste. We highlight and celebrate businesses, organisations, and individuals that keep resources in use and prevent waste, making it easier for people everywhere to choose circular solutions.

We do this by:

Our purpose

Our goal is to make circular solutions visible, accessible, and the new normal.

Circular Monday began in 2017 in Malmö, Sweden, as a counter-movement to Black Friday. Founded by Henning Gillberg (deceased March 2022) and Repamera AB, it promotes circular consumption. From 2018 to 2020, the campaign was co-founded by Alexandra Davidsson and the organization Responsible Consumption. When Henning passed away in 2022, he left the campaign to Alexandra. Since September 2023, the impact-startup ClimateHero which Alexandra co-founded, has been leading and organizing the campaign globally, continuing its evolution and reach. Special thanks to Kairos Future for supporting us with data insights.

Our story

Frequently asked questions
Where does this campaign take place?
Who can participate in Circular Monday?
What circular practices qualify for participation?
What practices are not acceptable?
How can I participate?
What about ads and profits?
Does Circular Monday endorse participating businesses?
What if I already embrace circular consumption all the time?

Meet the team!

Join us here

Want to be listed in our circular marketplace?

Awesome! Fill in this form and we'll get back to you.
Remember that this is a place for truly circular companies and you need to follow these simple rules:
- Never market anything under the banner "Black Friday"
- Keep up the good work in making the world a more circular place!

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Henning Gillberg 🕊

Founder & guardian angel (deceased Mars 2022)

Alexandra Davidsson

Co-founder & owner
alexandra@climatehero.org

ClimateHero

Organizer Circular Monday

Priyanka Annam

Spokesperson Canada
canada@circularmonday.com

Siva Lokesh Jagarlamudi

Spokesperson India
india@circularmonday.com

Elena Scarinci

Team Italy
italy@circularmonday.com

Alexandru Laibăr

Spokesperson Romania
romania@circularmonday.com

Come Creations Group

Communication Partner

Asim Widatalla

Spokesperson Middle East Region
middleeast@circularmonday.com

Emmi Nevalainen

Spokesperson Finland
finland@circularmonday.com

Evelina Lundqvist

Spokesperson Austria
austria@circularmonday.com

Felipe Soraires

Team Spain
spain@circularmonday.com

Lorenzo Conti

Team Italy
italy@circularmonday.com

Arianna Lucifora

Team Italy
italy@circularmonday.com

Piotr Nejman

Spokesperson Poland
poland@circularmonday.com

ClimateHero

Organizer Circular Monday
hello@circularmonday.com

Simone Grasso

Spokesperson Italy
italy@circularmonday.com

Elin Bergman (Cradlenet)

Spokesperson
elin@cradlenet.se

Kairos Future

Data Insight Partner
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About

Circular Monday is a non-profit initiative to normalize circular consumption, previously
called White Monday.

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