Brand new #CircularMonday campaign photos

November 10, 2025
By

A heartfelt thank-you to Rupert Pessl, Alexandra Poetz, Evelina Lundqvist, and everyone who made the new #CircularMonday campaign photos possible!

Photo credit: © Rupert Pessl / Circular Monday

The photos were taken in Graz, Austria, last week in beautiful autumn weather — a huge thank-you to everyone who took part.

Special thanks to our wonderful models: Bernd, Andreas, Joanna, Klaus, Monika, Carolina, Laurita, Xianghui – and the children.

We’re especially happy with the marionette-inspired photos featuring Laurita and Xianghui, symbolising how Circular Monday helps free us all from the shopping frenzy of the season — and invites us instead to look forward with joy and anticipation to new, circular habits.

Photo credit: © Rupert Pessl / Circular Monday

Usage rights:

All photos are copyrighted (Photographer: Rupert Pessl). The images may be used free of charge, exclusively in connection with Circular Monday, by Circular Monday partners, supporters, and media for editorial, communication, and promotional purposes.

Any other use — including commercial use, resale, or modification — is strictly prohibited without prior written consent from Rupert Pessl.

Photo credit: © Rupert Pessl / Circular Monday

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Circular Monday is a non-profit initiative to normalize circular consumption, previously
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