Founded in Sweden in 2017, Circular Monday began as a grassroots initiative to inspire a shift from linear to circular consumption. What started as a simple idea has grown into a global non-profit movement active in more than 40 countries and supported by over 1,400 companies, organizations, and changemakers worldwide. In 2024, the campaign reached 40 million people - making it one of the largest global initiatives for circular action.
In 2025, the movement takes its next natural step: expanding from one day into an entire week of global circular inspiration.
The week will begin with a global broadcast during COP30 on November 17, connecting circularity directly with the international climate agenda.
It continues with a full week of coordinated stories, events, and partner activities across the world, leading up to Circular Monday on November 24 -the day dedicated to celebrating circular consumption.
Circular Monday’s purpose is to accelerate the transition from take–make–waste to reuse–repair–regenerate.
The initiative highlights circular alternatives that help reduce environmental impact and extend product life - such as repair, reuse, rental, refurbishment, and sharing.
Together with businesses, organizations, and individuals, we are proving that another way is not only possible, it’s already happening.
1. Join the Movement
Become a Buddy and be listed among global circular businesses and organizations at www.circularmonday.com/joinus.
2. Share Your Story
Tell us about your circular solutions or why you joined the campaign if you're a buddy already - your story may be featured in press, newsletters, or on social media.
3. Spread the Word
Post about your participation on November 24 using #CircularMonday, mention your impact or offers, and tag the campaign to help amplify the message.
4. Partner or Sponsor
Circular Week 2025 welcomes collaborations and sponsorships that help increase visibility and engagement for circular solutions globally.
By 2050, Circular Monday aims to have helped make circular consumption the new norm, where every product, service, and decision supports regeneration rather than depletion.
Through shared storytelling, data, and collaboration, we are building a global platform for circular leadership.
📅 Circular Week 2025: November 17 – 24
🌍 Main Day: Circular Monday, November 24
📩 Contact: hello@circularmonday.com
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Circular Monday is a non-profit initiative to normalize circular consumption, previously
called White Monday.
hello@circularmonday.com
