November 25th is Circular Monday – for the eighth consecutive year. Shining a spotlight on circular and sustainable consumption as a crucial step toward achieving net-zero emissions. With over 1300 companies, organizations, and influencers from more than 40 countries participating, this year's event promises to be the biggest yet. The campaign’s social media reach has already exceeded 74 million in reach, reflecting its growing global impact.
“We need to stop buying things we don’t need and transition to a circular economy now,” says Alexandra Davidsson, Co-founder of Circular Monday.
Originally founded in Sweden in 2017, Circular Monday was created as a counteraction to Black Friday, offering an alternative to the rampant overconsumption of newly produced, often unsustainable products. Today, Circular Monday has evolved into a global movement, making it easier than ever for consumers to access sustainable goods and services. Since last year the campaign has gone from spanning 30 to now 40 countries, , a testament to the increasing global shift toward sustainable and circular shopping alternatives.
“40-70 percent of global carbon emissions comes from unsustainable production and consumption. Black Friday represents outdated consumer habits, and Circular Monday is offering a solution by promoting sustainable, circular alternatives,” says Alexandra Davidsson.
Recent developments in the circular economy reinforce the need for initiatives like Circular Monday. Financial institutions like the European Investment Bank (EIB) are stepping up their support for circular business models, recognizing their role in reducing emissions and fostering sustainable growth. In 2024, the EIB increased financing for projects aimed at promoting reuse, recycling and reduced waste, aligning with the goals of Circular Monday. This institutional backing highlights how systemic financial support is growing alongside consumer movements, both working towards a circular future.
With climate change and overconsumption becoming urgent global challenges, Circular Monday offers a practical and accessible way for consumers to take meaningful action. The second-hand and vintage markets are thriving, with the global second-hand market now valued at over €128 billion, enjoying double-digit annual growth. The EIB's focus on the circular economy further highlights the importance of sustainable shopping and shows that circularity is no longer just a trend—it’s a necessary transformation.
“It’s incredible to see the rapid growth of the second-hand and vintage sectors globally. The luxury second-hand market alone is now valued at €35 billion, with an annual growth rate of 15.50 percent. But what’s even more inspiring is how this growth is increasingly backed by financial institutions like the European Investment Bank (EIB), which actively supports circular projects aimed at reducing waste and cutting emissions.” says Elin Bergman, COO of Cradlenet and one of the spokespersons of #CircularMonday.
“Circular Monday makes it easier for consumers to find these alternatives, offering them a way to engage in circular practices.”
Since its global expansion in 2019, Circular Monday has been embraced worldwide, from Italy to USA. As the EIB continues to finance circular projects and cities, Circular Monday stands as a consumer-driven response to the need for a circular economy. The movement is growing in tandem with financial institutions, which are actively backing circularity as a solution to reduce waste, cut emissions, and foster sustainability.
This year’s campaign will take place on November 25th, just days before Black Friday, as a timely reminder of the environmental cost of unchecked consumerism and the need to transition to a circular economy.
The Circular Action Guide, developed by the Exponential Roadmap Initiative with Elin Bergman – Circular Monday’s Global Spokesperson – turns circular vision into real action.
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All ReGifted gift cards purchased during November and December will automatically have an extended validity period – until December 31, 2026!
Read articleThe Circular Action Guide, developed by the Exponential Roadmap Initiative with Elin Bergman – Circular Monday’s Global Spokesperson – turns circular vision into real action.
Read articleAs a Circular Monday buddy, you get 10% off ClimateHero’s LCA services* - helping you measure, verify, and communicate your impact with confidence.
Read articleJoin Circular Monday 2025 – new website, resources, and pressroom live! Be part of the global circular movement.
Read articleCircular Monday evolves into Circular Week 2025 - a global celebration of reuse, repair, and regeneration, November 17–24.
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Circular Monday is a non-profit initiative to normalize circular consumption, previously
called White Monday.
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